VR46 are the initials and number of a name that has changed motorcycling for ever more: Valentino Rossi. This Italian rider has transcended beyond our sport, being an authentic idol to the masses and an incomparable sports media figure within motorcycling. So it’s not strange that the Italian rider should opt for creating his own commercial brand: VR46.
Obviously, the main products of VR46 are related to Rossi, including a great multitude of merchandising available: T-shirts, pants, caps, jackets, sweatshirts, beanies and much more. But we also have a host of complements such as umbrellas, key holders, mugs, and, logically, stickers for our bike. The list is endless, bibs and you can even buy pyjamas for babies with Vale’s yellow! Of course: they’re all official products with the authorisation of Valentino’s official Fan Club, his devout followers who celebrate his successes all over the world.
But maybe what you didn’t know that was that VR46 also controls the merchandising of other MotoGP riders such as Franco Morbidelli, Francesco Bagnaia, Marco Bezzecchi or Cal Crutchlow himself, Valentino’s rival on the track. Even his fellow countryman Antonio Cairoli, one of the best motocross riders today, relies on VR46 for his merchandising.